--- title: "Ben Heinkel (@benheinkel) | Hashnode" description: "B2B SaaS guy. Started out with product, now do a bit of everything. Read the latest articles by Ben Heinkel on Hashnode." url: "https://hashnode.com/@benheinkel" --- @benheinkel # Ben Heinkel @benheinkel · Barcelona, Spain · Joined April 2021 B2B SaaS guy. Started out with product, now do a bit of everything. ### [(Almost) Building Tacklr - an AI phishing protection tool for consumers](https://benheinkel.com/almost-building-tacklr?utm_source=hashnode&utm_medium=feed) The step-by-step process I used to attempt to validate an idea for an AI phishing protection product for consumers. 11 min read · [benheinkel.com](https://benheinkel.com/almost-building-tacklr?utm_source=hashnode&utm_medium=feed) [Mar 10, 2023](https://hashnode.com/posts/almost-building-tacklr/640b71531743f4e16621a1d6) ### [Acquisition First: Your product is not as important as you think](https://benheinkel.com/acquisition-first-your-product-is-not-as-important-as-you-think?utm_source=hashnode&utm_medium=feed) Your product is not that important. Get over it! At least not in the early stages of your business anyway. For the vast majority of startups the plan of grinding out months, sometimes years, to make the perfect product that’s 10x of what everyone is ... 6 min read · [benheinkel.com](https://benheinkel.com/acquisition-first-your-product-is-not-as-important-as-you-think?utm_source=hashnode&utm_medium=feed) [2](https://hashnode.com/posts/acquisition-first-your-product-is-not-as-important-as-you-think/607360e08b2b857c0bdb74aa) [Apr 11, 2021](https://hashnode.com/posts/acquisition-first-your-product-is-not-as-important-as-you-think/607360e08b2b857c0bdb74aa) ### [Product Led Growth: Learnings from a self-serve move](https://benheinkel.com/product-led-growth-learnings-from-a-self-serve-move?utm_source=hashnode&utm_medium=feed) Having been inundated with posts and podcasts evangelizing product led growth, free trials and self-service as the newly discovered holy grail of SaaS growth, I spent some time researching the kinds of products and pricing models that are best suited... 10 min read · [benheinkel.com](https://benheinkel.com/product-led-growth-learnings-from-a-self-serve-move?utm_source=hashnode&utm_medium=feed) [Apr 11, 2021](https://hashnode.com/posts/product-led-growth-learnings-from-a-self-serve-move/60735e451494367be6d2b488)