--- title: "Jacob Campbell (@built2win) | Hashnode" description: "The Built2Win team wants to teach people how to compete on Google for clicks. Check out our installations!" url: "https://hashnode.com/@built2win" --- @built2win # Jacob Campbell @built2win · Austin, USA · Joined June 2026 The Built2Win team wants to teach people how to compete on Google for clicks. Check out our installations! ### [Product Schema for Small Shops: Offers, Shipping and Returns](https://built2win.hashnode.dev/product-schema-for-small-shops-offers-shipping-and-returns?utm_source=hashnode&utm_medium=feed) A product page qualifies for Google's merchant listings only if its Product markup includes a name, an image and an Offer with a price greater than zero plus a currency. Availability, shipping, return 2 min read · [built2win.hashnode.dev](https://built2win.hashnode.dev/product-schema-for-small-shops-offers-shipping-and-returns?utm_source=hashnode&utm_medium=feed) [Oct 23](https://hashnode.com/posts/product-schema-for-small-shops-offers-shipping-and-returns/6adaaa5cf955aeeebdf2a740) ### [Image SEO in 2026: Alt Text, Modern Formats and Fast Loading](https://built2win.hashnode.dev/image-seo-in-2026-alt-text-modern-formats-and-fast-loading?utm_source=hashnode&utm_medium=feed) Image SEO in 2026 boils down to three jobs: describe every image accurately, deliver it fast, and make it discoverable and attributable. This guide covers each with copy-ready HTML, sticking to what G 2 min read · [built2win.hashnode.dev](https://built2win.hashnode.dev/image-seo-in-2026-alt-text-modern-formats-and-fast-loading?utm_source=hashnode&utm_medium=feed) [Oct 23](https://hashnode.com/posts/image-seo-in-2026-alt-text-modern-formats-and-fast-loading/6adaaa18d96e8ec1d66fd936) ### [noindex vs robots.txt: Which to Use and the Mistake to Avoid](https://built2win.hashnode.dev/noindex-vs-robots-txt-which-to-use-and-the-mistake-to-avoid?utm_source=hashnode&utm_medium=feed) noindex is for keeping a page out of results; a robots.txt Disallow is for stopping crawlers from requesting URLs. The two aren't interchangeable. A disallowed URL can still appear in Google without a 2 min read · [built2win.hashnode.dev](https://built2win.hashnode.dev/noindex-vs-robots-txt-which-to-use-and-the-mistake-to-avoid?utm_source=hashnode&utm_medium=feed) [Oct 23](https://hashnode.com/posts/noindex-vs-robots-txt-which-to-use-and-the-mistake-to-avoid/6adaa9d251d594b3bca68a10) ### [Cloudflare's AI Bot Controls, and the Setting That Can Block Googlebot](https://built2win.hashnode.dev/cloudflare-s-ai-bot-controls-and-the-setting-that-can-block-googlebot?utm_source=hashnode&utm_medium=feed) If Cloudflare sits in front of your site, it may already be choosing which AI bots get through. New domains have been asked about AI crawlers at sign-up since July 2025, and from September 15, 2026 ne 2 min read · [built2win.hashnode.dev](https://built2win.hashnode.dev/cloudflare-s-ai-bot-controls-and-the-setting-that-can-block-googlebot?utm_source=hashnode&utm_medium=feed) [1](https://hashnode.com/posts/cloudflare-s-ai-bot-controls-and-the-setting-that-can-block-googlebot/6adaa98551d594b3bca6880e) [Oct 23](https://hashnode.com/posts/cloudflare-s-ai-bot-controls-and-the-setting-that-can-block-googlebot/6adaa98551d594b3bca6880e) ### [Does Google Penalise AI-Written Content? What the Policies Say](https://built2win.hashnode.dev/does-google-penalise-ai-written-content-what-the-policies-say?utm_source=hashnode&utm_medium=feed) Short answer: no, Google doesn't penalise content because AI wrote it. Its position since February 2023 is that it rewards helpful content however it's produced, and it acts against content made mainl 2 min read · [built2win.hashnode.dev](https://built2win.hashnode.dev/does-google-penalise-ai-written-content-what-the-policies-say?utm_source=hashnode&utm_medium=feed) [Oct 23](https://hashnode.com/posts/does-google-penalise-ai-written-content-what-the-policies-say/6adaa93c51d594b3bca68682)