--- title: "Shelvia Murmu (@shelviamurmu) | Hashnode" description: "Shelvia Murmu (@shelviamurmu) writes on Hashnode. Read their latest articles and follow their work." url: "https://hashnode.com/@shelviamurmu" --- @shelviamurmu # Shelvia Murmu @shelviamurmu · Joined December 2023 ### [Social Media Strategies for 2024](https://shelviapinkeymurmu.hashnode.dev/social-media-strategies-for-2024?utm_source=hashnode&utm_medium=feed) Marketers want their presence to stand out on the social media feed; this requires efficient social media strategies. Here are some strategies for 2024. 2 min read · [shelviapinkeymurmu.hashnode.dev](https://shelviapinkeymurmu.hashnode.dev/social-media-strategies-for-2024?utm_source=hashnode&utm_medium=feed) [Dec 21, 2023](https://hashnode.com/posts/social-media-strategies-for-2024/6583ecd5c755307c4550209f) ### [5 Strategies To Navigate The Martech Paradox](https://shelviapinkeymurmu.hashnode.dev/5-strategies-to-navigate-the-martech-paradox?utm_source=hashnode&utm_medium=feed) Underutilization of MarTech & tech gaps reinforce the need to build a capability-first strategy. Marketers must regularly scrutinize their MarTech investmen 1 min read · [shelviapinkeymurmu.hashnode.dev](https://shelviapinkeymurmu.hashnode.dev/5-strategies-to-navigate-the-martech-paradox?utm_source=hashnode&utm_medium=feed) [Dec 20, 2023](https://hashnode.com/posts/5-strategies-to-navigate-the-martech-paradox/6582bd94a47cbcf7531e216e) ### [5 Conversations Every Cmo-cto-cio Should Have In 2024](https://shelviapinkeymurmu.hashnode.dev/5-conversations-every-cmo-cto-cio-should-have-in-2024?utm_source=hashnode&utm_medium=feed) In 2024, CMO-CTO-CIOs must share performance incentives and KPIs that measure their success, stimulate collaboration & drive long-term business growth. 1 min read · [shelviapinkeymurmu.hashnode.dev](https://shelviapinkeymurmu.hashnode.dev/5-conversations-every-cmo-cto-cio-should-have-in-2024?utm_source=hashnode&utm_medium=feed) [Dec 20, 2023](https://hashnode.com/posts/5-conversations-every-cmo-cto-cio-should-have-in-2024/6582b322f0b236ed9bb93bd6) ### [Top 7 Sustainable FinTech Trends for 2024 and Beyond](https://shelviapinkeymurmu.hashnode.dev/top-7-sustainable-fintech-trends-for-2024-and-beyond?utm_source=hashnode&utm_medium=feed) Sustainability has necessitated the development of sustainable solutions. FinTech firms can be pivotal in advancing sustainable development goals in 2024. 1 min read · [shelviapinkeymurmu.hashnode.dev](https://shelviapinkeymurmu.hashnode.dev/top-7-sustainable-fintech-trends-for-2024-and-beyond?utm_source=hashnode&utm_medium=feed) [Dec 19, 2023](https://hashnode.com/posts/top-7-sustainable-fintech-trends-for-2024-and-beyond/65815ce1859b11e5a32de685) ### [Top Metrics to Measure Programmatic Advertising Results](https://shelviapinkeymurmu.hashnode.dev/top-metrics-to-measure-programmatic-advertising-results?utm_source=hashnode&utm_medium=feed) Programmatic advertising is a robust measuring technology. They enable increased velocity and responsiveness to shifts in audience perception. 1 min read · [shelviapinkeymurmu.hashnode.dev](https://shelviapinkeymurmu.hashnode.dev/top-metrics-to-measure-programmatic-advertising-results?utm_source=hashnode&utm_medium=feed) [Dec 19, 2023](https://hashnode.com/posts/top-metrics-to-measure-programmatic-advertising-results/65815924e51798f957e52fc4)