---
title: "Sarika Lal (@thesarikalal) | Hashnode"
description: "Building better products, one thoughtful decision at a time. Read the latest articles by Sarika Lal on Hashnode."
url: "https://hashnode.com/@thesarikalal"
---

@thesarikalal

# Sarika Lal

@thesarikalal · Kolkata, India · Joined July 2026

Building better products, one thoughtful decision at a time.

### [When Customization Becomes Complexity: My Experience Exploring Twenty CRM](https://sarikalal.hashnode.dev/twenty-crm-customization-metadata-maintenance?utm_source=hashnode&utm_medium=feed)

Exploring the technical trade-offs of building on Twenty CRM, from metadata services and custom provisioning to upstream maintenance and operational complexity.

9 min read · [sarikalal.hashnode.dev](https://sarikalal.hashnode.dev/twenty-crm-customization-metadata-maintenance?utm_source=hashnode&utm_medium=feed)

[4d ago](https://hashnode.com/posts/twenty-crm-customization-metadata-maintenance/6af201a7e42f1b485e2e9405)

### [Does AI Create Trust or Uncertainty?](https://sarikalal.hashnode.dev/does-ai-create-trust-or-uncertainty?utm_source=hashnode&utm_medium=feed)

What Software Buyers Should Know About Their Data

7 min read · [sarikalal.hashnode.dev](https://sarikalal.hashnode.dev/does-ai-create-trust-or-uncertainty?utm_source=hashnode&utm_medium=feed)

[Oct 11](https://hashnode.com/posts/does-ai-create-trust-or-uncertainty/6acba37178d4ffb910eb3cd6)

### [Data Is Gold: How Do We Let It Move Safely?](https://sarikalal.hashnode.dev/data-is-gold-how-do-we-let-it-move-safely?utm_source=hashnode&utm_medium=feed)

Modern products need integrations, but every external API expands the path through which valuable data can travel.

7 min read · [sarikalal.hashnode.dev](https://sarikalal.hashnode.dev/data-is-gold-how-do-we-let-it-move-safely?utm_source=hashnode&utm_medium=feed)

[Sep 27](https://hashnode.com/posts/data-is-gold-how-do-we-let-it-move-safely/6ab93c8468a419ead985ce0c)

### [The Cost of Building for Everyone](https://sarikalal.hashnode.dev/the-cost-of-building-for-everyone?utm_source=hashnode&utm_medium=feed)

What it really takes to turn diverse needs into one scalable software product.

6 min read · [sarikalal.hashnode.dev](https://sarikalal.hashnode.dev/the-cost-of-building-for-everyone?utm_source=hashnode&utm_medium=feed)

[Sep 20](https://hashnode.com/posts/the-cost-of-building-for-everyone/6aafb55d4bdd356eefae3de7)

### [The Art of Winning a Client](https://sarikalal.hashnode.dev/the-art-of-winning-a-client?utm_source=hashnode&utm_medium=feed)

How buyer behavior is changing—and what great salespeople understand about attention, trust, and timing.

8 min read · [sarikalal.hashnode.dev](https://sarikalal.hashnode.dev/the-art-of-winning-a-client?utm_source=hashnode&utm_medium=feed)

[3](https://hashnode.com/posts/the-art-of-winning-a-client/6aa6b92d7c82b6be9025c88d) [Sep 13](https://hashnode.com/posts/the-art-of-winning-a-client/6aa6b92d7c82b6be9025c88d)