Fazle Rahman
ยทimprovementLast week we made changes to our newsletter feature that will lead to more accurate analytics and better performance
Here's what has changed:
With our recent updates to the newsletter feature, you can now track open and click rates more accurately. Previously, when a newsletter issue was sent via email, the metrics were not very accurate because we used the default URL by Amazon SES Click Tracking
, awstrack.me
, which often resulted in being blocked by ad blockers and firewalls. To address this issue, we have transitioned to using our own domain, hashnode.co
, for tracking clicks. This change will ensure more reliable metrics and minimize disruptions caused by ad blockers or firewalls.
With the recent changes, you will now see the use of our own hashnode.co
domain in the tracking link instead of the awstrack.me
domain ๐
We have introduced a filter to exclude events initiated by a Google/Gmail bot that automatically checks emails. Previously, our newsletter open rates were inflated because Google's loading of the email content triggered the open event. This caused every Gmail recipient's email to register as opened within seconds of sending, artificially boosting open rates. Our recent update ensures that we only track opens resulting from genuine human interactions, which might result in slightly lower, but more accurate, open rates.
It's important to understand that open rates are not completely accurate due to factors such as automatic scanning by other email providers, which can trigger open events. Additionally, users or email clients might block domains or disable image loading, further reducing accuracy. Click rates provide a more reliable measure of user engagement and interactivity.
To experience these improvements, send a newsletter today.
That's a wrap for this week. If you have any questions or feedback, reach out to us on Discord.