A guide to announcing your new features | Intercom Help Center
Probably the most exciting thing about development is creating new features and giving them to users. However, more often than not, the way new features are beta-tested and announced is wrong and generates a negative attitude in the user base. That's why it is important to
- Announce new features to selected test users (opt-in)
- Conduct a test (only) with the selected beta user; stick to defined test objectives
- Collect feedback
- Act on the feedback
- Roll out only well-tested, stable solutions to the general user base
This article talks about how to announce new features.