AMA: I'm Sasha Rosenbaum. Product Manager at GitHub, Author, and Speaker. Ask me Anything!

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Sandeep Panda's photo

Hi Sasha.. thanks for the AMA. I have a couple of questions:

  • Do you have any advice for engineers who are looking to transition into a PM role?
  • What are some of your favourite books or resources related to Product Management?
Sasha Rosenbaum's photo

Product Management @GitHub

Engineering transition:

In my career, I transitioned through first doing other customer-facing roles, like consulting and technical sales. Look into gaining skills at communicating with customers, and communicating across teams in your organization.


  1. I really like the book "Platform Revolution". It is not about product management in a traditional sense, but it gives insight into why some products are becoming highly successful in this new connected era.
  2. "The Customer-Driven Playbook" is a book about the hypothesis progression framework and converting customer feedback into product success. It emphasizes the importance of collecting customer feedback, instead of just trusting your own assumptions.
Sasha Rosenbaum's photo

Product Management @GitHub

Also, please consider my answer to Marcus Hicks, as I think the Maker vs Manager framework is very helpful in understanding this transition.