How do you tackle this 'DevOps' challenge?

If your company is starting to embrace DevOps, one of your biggest challenges would be getting your developers on-board. Developers tend not to want to adapt to change if they can't see the reasoning for the change.

If you look at DevOps from a developer's view, they think it is not really doing much for them because most of these folks are not aware of the benefits it can bring to the organization & themselves in the career enrichment.

We usually get some developers asking, - "Why would I want my code to build and deploy on its own? In my world, our CI/CD pipeline builds, tests and deploys to our QA environment upon check-in."

How do you tackle such scenarios?

I need your suggestions and experience with the same.