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As a start-up, did you experience a water-shed moment, when you realized that how you move forward with your business would either make or break the company? (I'm asking from an organizational strategy point of view, not so much specific interactions with investors or vendors.)

I am working on a (high-priced) SaaS product geared toward a specialty market, and am trying to figure out how to get over that initial hump of getting the first 5 clients to come on board, to get that initial momentum.

Thank you for your advice!

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dx @ netlify

Not something we are well suited to answer, unfortunately :( Netlify started with Heavybit and our founder Mathias has spoken several times about growth and adoption. most recent video youtube.com/watch?v=OENWRNZw9q4