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Why is there so much variation in email CSS support amongst different clients?

Why is there so much variation in email CSS support amongst different clients?

Grey Davis's photo
Grey Davis
·Apr 1, 2016

I'm coding an email for a project and man! it's such a pain.

Every other client has it's own implementation and supported rules. Some don't allow even simple properties like background-image while some support most advanced rules like media queries(following campaignmonitor.com/css/b).

With every other change I make, I have to test in a dozen clients and make sure it looks fine.

Why is there so much variation in email style implementation amongst different clients?