---
title: "Discussion on \"The logo factory: when ai iteration fails, build your own tool\" | Hashnode"
description: "Discussion on \"The logo factory: when ai iteration fails, build your own tool\". TEDxAsheville asked for a logo. not just any logo — our logo. the one that represents the BAM identity on the team page. recently dissolved my old com"
url: "https://hashnode.com/posts/2026-02-25-logo-factory/69e0cd45d7cc13d54dd549aa"
---

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Discussion

# [The logo factory: when ai iteration fails, build your own tool](https://darketype.hashnode.dev/2026-02-25-logo-factory?utm_source=hashnode&utm_medium=feed)

TEDxAsheville asked for a logo. not just any logo — our logo. the one that represents the BAM identity on the team page. recently dissolved my old com

Apr 16 · 3 min read · darketype.hashnode.dev  
Updated May 12  
Read the article

-   [#ai-iteration](https://hashnode.com/tag/ai-iteration)
-   [#easter-egg](https://hashnode.com/tag/easter-egg)
-   [#logo](https://hashnode.com/tag/logo)
-   [#tedx](https://hashnode.com/tag/tedx)
-   [#tools](https://hashnode.com/tag/tools)

## Written by

[Brett A McCall](https://hashnode.com/@bmccall17)

@bmccall17 · Asheville, USA

  
[View profile](https://hashnode.com/@bmccall17)

futurist, creative technologist, gamechanger, storyteller, #17, TEDster, geek, filmmaker...

For the past several years I built and ran Better Than Unicorns (immersive/XR collaboration). That meant I did the whole thing: prospected, sold, onboarded, set up accounts/devices, ran live sessions, troubleshot remotely, built enablement, monitored engagement, and turned feedback into product improvements. I am at my best in the messy middle where customers are excited… and the reality of rollout, behavior change, and technical friction shows up.

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