---
title: "Discussion on \"28.6% of small-business sites fire an ad pixel before consent (data from 23,367 scans)\" | Hashnode"
description: "Discussion on \"28.6% of small-business sites fire an ad pixel before consent (data from 23,367 scans)\". Meta Pixel and Google Ads before consent on 23,367 EU sites: why the banner doesn't stop them, and how to check and fix yours."
url: "https://hashnode.com/posts/28-6-of-small-business-sites-fire-an-ad-pixel-before-consent-data-from-23-367-scans/6af484f619c9e7e16c1426f6"
---

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Discussion

# [28.6% of small-business sites fire an ad pixel before consent (data from 23,367 scans)](https://bannerproof.hashnode.dev/28-6-of-small-business-sites-fire-an-ad-pixel-before-consent-data-from-23-367-scans?utm_source=hashnode&utm_medium=feed)

Meta Pixel and Google Ads before consent on 23,367 EU sites: why the banner doesn't stop them, and how to check and fix yours.

10h ago · 12 min read · bannerproof.hashnode.dev  
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-   [#gdpr](https://hashnode.com/tag/gdpr)
-   [#web-development](https://hashnode.com/tag/web-development)
-   [#privacy](https://hashnode.com/tag/privacy)
-   [#analytics](https://hashnode.com/tag/analytics)
-   [#digital-marketing](https://hashnode.com/tag/digital-marketing)

## Written by

[Bannerproof Team](https://hashnode.com/@bannerproof)

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We check whether cookie banners really block trackers before consent and after Reject. Data from scans of thousands of EU websites.

Bannerproof checks whether a website's cookie banner actually works: what loads before consent, and what keeps loading after a visitor clicks Reject. We share data from our own scans of thousands of EU small-business websites, plus practical guides for developers and agencies. Free check at bannerproof.app

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