---
title: "Discussion on \"A/B Testing Email in SFMC: The Four Rules We Follow\" | Hashnode"
description: "Discussion on \"A/B Testing Email in SFMC: The Four Rules We Follow\". Client wants to test two subject lines. Team runs it with 500 subscribers per variant, picks the winner after two hours, and the 'result' means nothing statistically. Here's how A/B tests actually produce usable data."
url: "https://hashnode.com/posts/ab-testing-email-in-sfmc-the-four-rules-we-follow/6a128066fd145682d6e28599"
---

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# [A/B Testing Email in SFMC: The Four Rules We Follow](https://sapotacorpvn.hashnode.dev/ab-testing-email-in-sfmc-the-four-rules-we-follow?utm_source=hashnode&utm_medium=feed)

Client wants to test two subject lines. Team runs it with 500 subscribers per variant, picks the winner after two hours, and the 'result' means nothing statistically. Here's how A/B tests actually produce usable data.

May 24 · 4 min read · sapotacorpvn.hashnode.dev  
Read the article

-   [#salesforce](https://hashnode.com/tag/salesforce)
-   [#sfmc](https://hashnode.com/tag/sfmc)
-   [#marketing-cloud](https://hashnode.com/tag/marketing-cloud)
-   [#ab-testing](https://hashnode.com/tag/ab-testing)
-   [#email-design](https://hashnode.com/tag/email-design)

## Written by

[SapotaCorp](https://hashnode.com/@sapotacorpvn)

@sapotacorpvn · Hanoi, Vietnam

  
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