---
title: "Discussion on \"Acquisition First: Your product is not as important as you think\" | Hashnode"
description: "Discussion on \"Acquisition First: Your product is not as important as you think\". Your product is not that important. Get over it!\nAt least not in the early stages of your business anyway. For the vast majority of startups the plan of grinding out months, sometimes years, to make the perfect product that’s 10x of what everyone is ..."
url: "https://hashnode.com/posts/acquisition-first-your-product-is-not-as-important-as-you-think/607360e08b2b857c0bdb74aa"
---

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# [Acquisition First: Your product is not as important as you think](https://benheinkel.com/acquisition-first-your-product-is-not-as-important-as-you-think?utm_source=hashnode&utm_medium=feed)

Your product is not that important. Get over it! At least not in the early stages of your business anyway. For the vast majority of startups the plan of grinding out months, sometimes years, to make the perfect product that’s 10x of what everyone is ...

Apr 11, 2021 · 6 min read · benheinkel.com  
Updated Feb 28, 2023  
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-   [#sass](https://hashnode.com/tag/sass)
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-   [#product](https://hashnode.com/tag/product)

## Written by

[Ben Heinkel](https://hashnode.com/@benheinkel)

@benheinkel · Barcelona, Spain

  
[View profile](https://hashnode.com/@benheinkel)

B2B SaaS guy. Started out with product, now do a bit of everything.

Hi. I'm Ben Heinkel, an entrepreneur based in Barcelona, Spain and this is my home on the web. I've setup various companies both in the B2C and B2B spaces over the last decade, bootstrapped and venture funded. In this time, I have learnt a lot about the various moving parts of startups, and have developed a special passion for SaaS which many of my posts will probably be related to. While I come from a tech background, I've led, or been deeply involved with, almost every aspect of starting and growing a successful business; knowledge that I will be giving back to the community that helped me when I started up. Thanks, Ben

## Responses 2

Markdown supported · ⌘↵ to post

[Syed Fazle Rahman](https://hashnode.com/@fazlerocks)

[Apr 12, 2021](https://hashnode.com/posts/acquisition-first-your-product-is-not-as-important-as-you-think/607360e08b2b857c0bdb74aa/comment/6073d8541494367be6d2bb2c)

Nice write-up [Ben Heinkel](https://hashnode.com/@benheinkel).