---
title: "Discussion on \"Real-Time Ad Targeting Features: From Impression to Audience Segment in Milliseconds\" | Hashnode"
description: "Discussion on \"Real-Time Ad Targeting Features: From Impression to Audience Segment in Milliseconds\". High-intent behavioral signals, frequency caps, and budget pacing — the feature layer for real-time bidding with streaming SQL."
url: "https://hashnode.com/posts/ad-targeting-features-streaming-sql/69d452f4190d8d2bf2b4b5f7"
---

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Discussion

# [Real-Time Ad Targeting Features: From Impression to Audience Segment in Milliseconds](https://risingwave.com/blog/ad-targeting-features-streaming-sql?utm_source=hashnode&utm_medium=feed)

High-intent behavioral signals, frequency caps, and budget pacing — the feature layer for real-time bidding with streaming SQL.

Apr 7 · 13 min read · risingwave.com  
Updated Nov 8  
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-   [#ad-tech](https://hashnode.com/tag/ad-tech)
-   [#audience-segmentation](https://hashnode.com/tag/audience-segmentation)
-   [#feature-engineering](https://hashnode.com/tag/feature-engineering)
-   [#rtb](https://hashnode.com/tag/rtb)
-   [#streaming-sql](https://hashnode.com/tag/streaming-sql)

## Written by

[RisingWave Labs](https://hashnode.com/@RisingWaveLabs)

@RisingWaveLabs · Bay Area, California

  
[View profile](https://hashnode.com/@RisingWaveLabs)

RisingWave is an open-source real-time event streaming platform.

RisingWave is a real-time event streaming platform designed to offer the simplest and most cost-effective way to process, analyze, and manage real-time event data — with built-in support for the Apache Iceberg™ open table format. It provides both a Postgres-compatible SQL interface and a DataFrame-style Python interface. RisingWave can ingest millions of events per second, continuously join and analyze live streams with historical data, serve ad-hoc queries at low latency, and manage data reliably in Apache Iceberg™ tables.

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