---
title: "Discussion on \"AI in Marketing Automation: Where a Model Beats a Rule, and Where It Doesn't\" | Hashnode"
description: "Discussion on \"AI in Marketing Automation: Where a Model Beats a Rule, and Where It Doesn't\". The first \"AI-powered\" marketing stack I was asked to audit had 214 nodes in its journey builder and exactly one place where a model actually ran: the subject line. Everything else — the wait steps, t"
url: "https://hashnode.com/posts/ai-in-marketing-automation-where-a-model-beats-a-rule-and-where-it-doesnt/6a84e3074a1307ce73f7077c"
---

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# [AI in Marketing Automation: Where a Model Beats a Rule, and Where It Doesn't](https://mrgulshanyadav.hashnode.dev/ai-in-marketing-automation-where-a-model-beats-a-rule-and-where-it-doesnt?utm_source=hashnode&utm_medium=feed)

The first "AI-powered" marketing stack I was asked to audit had 214 nodes in its journey builder and exactly one place where a model actually ran: the subject line. Everything else — the wait steps, t

Aug 18 · 12 min read · mrgulshanyadav.hashnode.dev  
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## Written by

[Gulshan Yadav](https://hashnode.com/@mrgulshanyadav)

@mrgulshanyadav

  
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Building AI tools and blogging platforms at Misar.

Founder of Misar.Blog — an AI-first blogging platform. I build tools for content creators and developers. Open to collabs.

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