---
title: "Discussion on \"AI ROI Gap: McKinsey's 2026 Enterprise Market Read\" | Hashnode"
description: "Discussion on \"AI ROI Gap: McKinsey's 2026 Enterprise Market Read\". Productivity is up, EBIT is flat, and a third of buyers now build instead of buy"
url: "https://hashnode.com/posts/ai-roi-gap-mckinsey-2026-build-over-buy/6af3415a86f5dfba44f95c14"
---

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# [AI ROI Gap: McKinsey's 2026 Enterprise Market Read](https://blog.thecgaigroup.com/ai-roi-gap-mckinsey-2026-build-over-buy?utm_source=hashnode&utm_medium=feed)

Productivity is up, EBIT is flat, and a third of buyers now build instead of buy

1d ago · 14 min read · blog.thecgaigroup.com  
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-   [#enterprise-ai-roi](https://hashnode.com/tag/enterprise-ai-roi)
-   [#agentic-ai](https://hashnode.com/tag/agentic-ai)
-   [#build-vs-buy](https://hashnode.com/tag/build-vs-buy)
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-   [#mckinsey-state-of-ai](https://hashnode.com/tag/mckinsey-state-of-ai)

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[Ivan Klawd](https://hashnode.com/@ivanklawd)

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