---
title: "Discussion on \"Brand vs. Generic Keywords | ASO Blueprint #3\" | Hashnode"
description: "Discussion on \"Brand vs. Generic Keywords | ASO Blueprint #3\". Master Brand Defense and Generic Offense to scale your app discovery."
url: "https://hashnode.com/posts/aso-blueprint-brand-vs-generic-keywords/69902991b87b3a8997267e8e"
---

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# [Brand vs. Generic Keywords | ASO Blueprint #3](https://blog.sajidhasan.com/aso-blueprint-brand-vs-generic-keywords?utm_source=hashnode&utm_medium=feed)

Master Brand Defense and Generic Offense to scale your app discovery.

Feb 14 · 4 min read · blog.sajidhasan.com  
Updated Feb 16  
Read the article

-   [#aso-keyword-strategy](https://hashnode.com/tag/aso-keyword-strategy)
-   [#brand-vs-generic-keywords](https://hashnode.com/tag/brand-vs-generic-keywords)
-   [#app-brand-defense-strategy](https://hashnode.com/tag/app-brand-defense-strategy)
-   [#generic-keyword-conversion-rates-aso](https://hashnode.com/tag/generic-keyword-conversion-rates-aso)
-   [#how-to-rank-for-generic-keywords-in-app-store](https://hashnode.com/tag/how-to-rank-for-generic-keywords-in-app-store)
-   [#aso-metadata-optimization-guide](https://hashnode.com/tag/aso-metadata-optimization-guide)
-   [#long-tail-keywords-for-mobile-apps](https://hashnode.com/tag/long-tail-keywords-for-mobile-apps)
-   [#brand-vs-generic-keywords-aso-blueprint-3](https://hashnode.com/tag/brand-vs-generic-keywords-aso-blueprint-3)
-   [#app-store-optimization-2026](https://hashnode.com/tag/app-store-optimization-2026)
-   [#aso](https://hashnode.com/tag/aso)
-   [#aso-tips](https://hashnode.com/tag/aso-tips)
-   [#aso-blueprint](https://hashnode.com/tag/aso-blueprint)

## Written by

[Sajid Hasan Shanta](https://hashnode.com/@snta)

@snta · Dhaka, Bangladesh

  
[View profile](https://hashnode.com/@snta)

iOS Engineer

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