---
title: "Discussion on \"Casual Game UA: Reaching 98M Real Players, Not Interest-Category Guesses\" | Hashnode"
description: "Discussion on \"Casual Game UA: Reaching 98M Real Players, Not Interest-Category Guesses\". Why casual gaming interest categories fail at scale, and how 98M behaviourally scored US device IDs change your seed and exclusion strategy."
url: "https://hashnode.com/posts/casual-game-ua-reaching-98m-real-players-not-interest-category-guesses/69e84457e97b300f6ee3782c"
---

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# [Casual Game UA: Reaching 98M Real Players, Not Interest-Category Guesses](https://blog.onmo.ai/casual-game-ua-reaching-98m-real-players-not-interest-category-guesses?utm_source=hashnode&utm_medium=feed)

Why casual gaming interest categories fail at scale, and how 98M behaviourally scored US device IDs change your seed and exclusion strategy.

Apr 22 · 4 min read · blog.onmo.ai  
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-   [#mobile-marketing](https://hashnode.com/tag/mobile-marketing)
-   [#mobile-gaming](https://hashnode.com/tag/mobile-gaming)
-   [#ad-tech](https://hashnode.com/tag/ad-tech)

## Written by

[Yara O](https://hashnode.com/@onmo-y)

@onmo-y

  
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