---
title: "Discussion on \"The Weather Forecaster Who Only \nLooks Out the Window.\" | Hashnode"
description: "Discussion on \"The Weather Forecaster Who Only \nLooks Out the Window.\". Brands treat last quarter's campaign  data as insight into next quarter's  customer. Baruch Fischhoff named the  psychological mechanism that explains  why this feels right — and why it  almost always isn't."
url: "https://hashnode.com/posts/customer-data-forecasting-creeping-determinism-brand-communication/6a4a586a8367fedfea0076a0"
---

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# [The Weather Forecaster Who Only Looks Out the Window.](https://hetvabhas.com/customer-data-forecasting-creeping-determinism-brand-communication?utm_source=hashnode&utm_medium=feed)

Brands treat last quarter's campaign data as insight into next quarter's customer. Baruch Fischhoff named the psychological mechanism that explains why this feels right — and why it almost always isn't.

Jul 3 · 11 min read · hetvabhas.com  
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-   [#martech](https://hashnode.com/tag/martech)
-   [#customer-data](https://hashnode.com/tag/customer-data)
-   [#brand-communication](https://hashnode.com/tag/brand-communication)
-   [#marketing-strategy](https://hashnode.com/tag/marketing-strategy)
-   [#cpaas](https://hashnode.com/tag/cpaas)
-   [#omnichannel](https://hashnode.com/tag/omnichannel)
-   [#customer-experience](https://hashnode.com/tag/customer-experience)
-   [#data-analytics](https://hashnode.com/tag/data-analytics)
-   [#email-marketing](https://hashnode.com/tag/email-marketing)
-   [#personalisation](https://hashnode.com/tag/personalisation)

## Written by

[Onkar Mayekar](https://hashnode.com/@onkarmayekar)

@onkarmayekar · Mumbai, India

  
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