---
title: "Discussion on \"Cybersecurity Audit Proposal: How to Sell Security as an Investment, Not a Cost\" | Hashnode"
description: "Discussion on \"Cybersecurity Audit Proposal: How to Sell Security as an Investment, Not a Cost\". Cybersecurity Audit Proposal: Selling Security as an Investment\nLet’s be honest: for most business owners, buying cybersecurity services feels like buying insurance. It’s a grudge purchase. They know they need it, but they resent spending money on so..."
url: "https://hashnode.com/posts/cybersecurity-audit-proposal-how-to-sell-security-as-an-investment-not-a-cost/69804bad0559f734a79e8091"
---

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# [Cybersecurity Audit Proposal: How to Sell Security as an Investment, Not a Cost](https://hypertools.hashnode.dev/cybersecurity-audit-proposal-how-to-sell-security-as-an-investment-not-a-cost?utm_source=hashnode&utm_medium=feed)

Cybersecurity Audit Proposal: Selling Security as an Investment Let’s be honest: for most business owners, buying cybersecurity services feels like buying insurance. It’s a grudge purchase. They know they need it, but they resent spending money on so...

Feb 2 · 6 min read · hypertools.hashnode.dev  
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-   [#business-strategy](https://hashnode.com/tag/business-strategy)
-   [#cybersecurity](https://hashnode.com/tag/cybersecurity)
-   [#freelancing](https://hashnode.com/tag/freelancing)
-   [#proposals](https://hashnode.com/tag/proposals)
-   [#sales](https://hashnode.com/tag/sales)

## Written by

[Roberto](https://hashnode.com/@hypertools)

@hypertools

  
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High-utility tools for digital professionals

## Responses 1

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[Roberto](https://hashnode.com/@hypertools)

[Feb 2](https://hashnode.com/posts/cybersecurity-audit-proposal-how-to-sell-security-as-an-investment-not-a-cost/69804bad0559f734a79e8091/comment/69804bb8c7cff287de800c07)

I've found that the 'Cost of Inaction' calculation is usually the turning point in these negotiations. Does anyone else have a specific formula or question they use to help clients realize how expensive _not_ being secure actually is?