---
title: "Comment by Roberto on \"Cybersecurity Audit Proposal: How to Sell Security as an Investment, Not a Cost\" | Hashnode"
description: "I've found that the 'Cost of Inaction' calculation is usually the turning point in these negotiations. Does anyone else have a specific formula or question they"
url: "https://hashnode.com/posts/cybersecurity-audit-proposal-how-to-sell-security-as-an-investment-not-a-cost/69804bad0559f734a79e8091/comment/69804bb8c7cff287de800c07"
---

[Discussion](https://hashnode.com/posts/cybersecurity-audit-proposal-how-to-sell-security-as-an-investment-not-a-cost/69804bad0559f734a79e8091)

Comment [Cybersecurity Audit Proposal: How to Sell Security as an Investment, Not a Cost](https://hashnode.com/posts/cybersecurity-audit-proposal-how-to-sell-security-as-an-investment-not-a-cost/69804bad0559f734a79e8091)

[Roberto](https://hashnode.com/@hypertools)

[Feb 2](https://hashnode.com/posts/cybersecurity-audit-proposal-how-to-sell-security-as-an-investment-not-a-cost/69804bad0559f734a79e8091/comment/69804bb8c7cff287de800c07)

I've found that the 'Cost of Inaction' calculation is usually the turning point in these negotiations. Does anyone else have a specific formula or question they use to help clients realize how expensive _not_ being secure actually is?