---
title: "Discussion on \"Decoding Consumer Behaviour: Navigating the Maze of Cognitive Biases - PART I\" | Hashnode"
description: "Discussion on \"Decoding Consumer Behaviour: Navigating the Maze of Cognitive Biases - PART I\". What is cognitive bias and why study it?"
url: "https://hashnode.com/posts/decoding-consumer-behaviour-navigating-the-maze-of-cognitive-biases-part-i/65f2ceadd7e7f36e6e1ba9b7"
---

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# [Decoding Consumer Behaviour: Navigating the Maze of Cognitive Biases - PART I](https://blog.oeojo.com/decoding-consumer-behaviour-navigating-the-maze-of-cognitive-biases-part-i?utm_source=hashnode&utm_medium=feed)

What is cognitive bias and why study it?

Mar 14, 2024 · 4 min read · blog.oeojo.com  
Updated Mar 17, 2024  
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## Written by

[Ojo Emmanuel Oluwasanmi](https://hashnode.com/@oeojo)

@oeojo · Ibadan, Nigeria

  
[View profile](https://hashnode.com/@oeojo)

Product Management | User Experience Research

An experienced product manager making the world better one user experience per time.

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