---
title: "Discussion on \"DevRel as a Service\" | Hashnode"
description: "Discussion on \"DevRel as a Service\". Unbundling The Full Stack DevRel, and building Infrastructure for scaling Developer Relations beyond \"the DevRel team\""
url: "https://hashnode.com/posts/devrel-as-a-service/632e267c3a049a0d9db7485a"
---

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Discussion

# [DevRel as a Service](https://dx.tips/devrel-as-a-service?utm_source=hashnode&utm_medium=feed)

Unbundling The Full Stack DevRel, and building Infrastructure for scaling Developer Relations beyond "the DevRel team"

Sep 23, 2022 · 7 min read · dx.tips  
Updated Oct 23, 2022  
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-   [#developer-relations](https://hashnode.com/tag/developer-relations)
-   [#management](https://hashnode.com/tag/management)
-   [#infrastructure](https://hashnode.com/tag/infrastructure)

## Written by

[swyx](https://hashnode.com/@swyx)

@swyx

  
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Curator, DX.Tips

Writer & Curator, DX.Tips

## Responses 1

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[Anthony Gore](https://hashnode.com/@anthony862)

[Sep 26, 2022](https://hashnode.com/posts/devrel-as-a-service/632e267c3a049a0d9db7485a/comment/6330ffc93ac18d0d78a043ce)

This idea of devrel as an enablement role makes total sense. Rank and file devs are the true subject matter experts so its their voices we want to hear.

However, devs usually have enough on their plate with their job, and generally prefer to code rather than create content, so it would need to be incentivized by management.

Another challenge is that content creation is really a skill on its own and requires confidence. Even with enablement from a devrel, companies would have to invest in educating their devs on how to blog, speak etc.

[swyx](https://hashnode.com/@swyx)

[Oct 26, 2022](https://hashnode.com/posts/devrel-as-a-service/632e267c3a049a0d9db7485a/comment/6330ffc93ac18d0d78a043ce#reply-635898b0dc462d0423a5dbda)

"incentivised by management" only goes so far tho. we can heavily encourage, set time apart, offer resources and bonuses, but ultimately the person has to be motivated or else the content wont be good.

some companies have cultures where they hire people who are intrinsically motivated. those people naturally want to share, for bragging rights, for sharing what they encountered, or because they feel the strong connection to building tech credentials for the company (for revenue or hiring puproses). thats the ideal

once people require extrinsic motivation to do content then you kind of already lost.