---
title: "Discussion on \"Don’t Make Me Think — The UX Principle That Still Shapes Everything I Build (Even in the AI Era)\" | Hashnode"
description: "Discussion on \"Don’t Make Me Think — The UX Principle That Still Shapes Everything I Build (Even in the AI Era)\". Almost 20 years ago, when I was studying UX, I picked up a small book that would end up shaping how I think about product, marketing, and user experience to this day: Don’t Make Me Think by Steve Krug.\nIt wasn’t a dense UX textbook. It was refreshing..."
url: "https://hashnode.com/posts/dont-make-me-think-the-ux-principle-that-still-shapes-everything-i-build-even-in-the-ai-era/6932ca8bad5de45ee4c622ca"
---

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# [Don’t Make Me Think — The UX Principle That Still Shapes Everything I Build (Even in the AI Era)](https://weblessai.hashnode.dev/dont-make-me-think-the-ux-principle-that-still-shapes-everything-i-build-even-in-the-ai-era?utm_source=hashnode&utm_medium=feed)

Almost 20 years ago, when I was studying UX, I picked up a small book that would end up shaping how I think about product, marketing, and user experience to this day: Don’t Make Me Think by Steve Krug. It wasn’t a dense UX textbook. It was refreshing...

Dec 5, 2025 · 1 min read · weblessai.hashnode.dev  
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