---
title: "Discussion on \"The Beautiful Building With No Fire Exits.\" | Hashnode"
description: "Discussion on \"The Beautiful Building With No Fire Exits.\". Brands invest everything in the  entry experience. The exit is left \nto chance. Jack Brehm identified  the psychological consequence in 1966  — before MarTech existed to scale it."
url: "https://hashnode.com/posts/exit-design-reactance-theory-brand-communication/6a4b4fc42ca2055170dc371f"
---

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# [The Beautiful Building With No Fire Exits.](https://hetvabhas.com/exit-design-reactance-theory-brand-communication?utm_source=hashnode&utm_medium=feed)

Brands invest everything in the entry experience. The exit is left to chance. Jack Brehm identified the psychological consequence in 1966 — before MarTech existed to scale it.

Jul 6 · 11 min read · hetvabhas.com  
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-   [#email-marketing](https://hashnode.com/tag/email-marketing)
-   [#brand-communication](https://hashnode.com/tag/brand-communication)
-   [#customer-experience](https://hashnode.com/tag/customer-experience)
-   [#martech](https://hashnode.com/tag/martech)
-   [#cpaas](https://hashnode.com/tag/cpaas)
-   [#customer-engagement](https://hashnode.com/tag/customer-engagement)
-   [#marketing-strategy](https://hashnode.com/tag/marketing-strategy)
-   [#customer-retention](https://hashnode.com/tag/customer-retention)
-   [#email-deliverability](https://hashnode.com/tag/email-deliverability)
-   [#omnichannel](https://hashnode.com/tag/omnichannel)

## Written by

[Onkar Mayekar](https://hashnode.com/@onkarmayekar)

@onkarmayekar · Mumbai, India

  
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