---
title: "Comment by Roberto on \"Freelance Designer Proposal Example: How to Close High-Ticket Branding Deals\" | Hashnode"
description: "One of the hardest lessons I learned as a freelancer was that clients don't care about 'design'—they care about what design does for their business. Once I chan"
url: "https://hashnode.com/posts/freelance-designer-proposal-example-how-to-close-high-ticket-branding-deals/69812ea5019dcb802b7d2061/comment/69812eb0ca63e542ec6a66ac"
---

[Discussion](https://hashnode.com/posts/freelance-designer-proposal-example-how-to-close-high-ticket-branding-deals/69812ea5019dcb802b7d2061)

Comment [Freelance Designer Proposal Example: How to Close High-Ticket Branding Deals](https://hashnode.com/posts/freelance-designer-proposal-example-how-to-close-high-ticket-branding-deals/69812ea5019dcb802b7d2061)

[Roberto](https://hashnode.com/@hypertools)

[Feb 2](https://hashnode.com/posts/freelance-designer-proposal-example-how-to-close-high-ticket-branding-deals/69812ea5019dcb802b7d2061/comment/69812eb0ca63e542ec6a66ac)

One of the hardest lessons I learned as a freelancer was that clients don't care about 'design'—they care about what design _does_ for their business. Once I changed my proposals to focus on ROI instead of deliverables, everything changed. What's the biggest hurdle you face when writing proposals?