--- title: "Discussion on \"AI Referral Attribution: What Gemini’s Missing UTM Tags Mean for Your Analytics\" | Hashnode" description: "Discussion on \"AI Referral Attribution: What Gemini’s Missing UTM Tags Mean for Your Analytics\". Gemini briefly tagged the links it cites, then stopped. Here’s why AI traffic often shows up as Direct, and how to measure it more honestly." url: "https://hashnode.com/posts/gemini-missing-utm-tags/6af2f30bd9721946fd2c6546" --- [Feed](https://hashnode.com/feed) / Discussion # [AI Referral Attribution: What Gemini’s Missing UTM Tags Mean for Your Analytics](https://kilowott.hashnode.dev/gemini-missing-utm-tags?utm_source=hashnode&utm_medium=feed) Gemini briefly tagged the links it cites, then stopped. Here’s why AI traffic often shows up as Direct, and how to measure it more honestly. 6h ago · 8 min read · kilowott.hashnode.dev Read the article - [#seo](https://hashnode.com/tag/seo) - [#gemini](https://hashnode.com/tag/gemini) - [#search-engine-optimization](https://hashnode.com/tag/search-engine-optimization) - [#artificial-intelligence](https://hashnode.com/tag/artificial-intelligence) - [#google-analytics](https://hashnode.com/tag/google-analytics) ## Written by [Kilowott](https://hashnode.com/@kilowott) @kilowott · Oslo, Norway [View profile](https://hashnode.com/@kilowott) Built For What Comes Next! Great ideas deserve more than a plan. They need the right people to bring them to life. That’s where Kilowott comes in. Headquartered in Norway, we’re a digital solutions company helping agencies and ambitious brands turn ideas into impact. We bring strategy, creativity, technology and execution together across Software, Web & E-commerce, Design, Animation, Digital Marketing and AI. With over 10+ years of experience and a global team, we build digital experiences, smarter solutions and strategic partnerships that help businesses grow, move faster and stay ahead. We don’t just shape what’s next. We help build it. ## Responses Markdown supported · ⌘↵ to post No responses yet.