---
title: "Discussion on \"How Behavioral Audiences Outperform Meta Interest Targeting for Mobile Gaming UA\" | Hashnode"
description: "Discussion on \"How Behavioral Audiences Outperform Meta Interest Targeting for Mobile Gaming UA\". Why interest targeting lags behavior by 18 months — and how 300M behaviorally-scored device IDs change lookalike math, prospecting, and payback for mobile gaming UA."
url: "https://hashnode.com/posts/how-behavioral-audiences-outperform-meta-interest-targeting-for-mobile-gaming-ua/69e5783dc48f7279cdc047fd"
---

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# [How Behavioral Audiences Outperform Meta Interest Targeting for Mobile Gaming UA](https://blog.onmo.ai/how-behavioral-audiences-outperform-meta-interest-targeting-for-mobile-gaming-ua?utm_source=hashnode&utm_medium=feed)

Why interest targeting lags behavior by 18 months — and how 300M behaviorally-scored device IDs change lookalike math, prospecting, and payback for mobile gaming UA.

Apr 20 · 5 min read · blog.onmo.ai  
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-   [#mobile-marketing](https://hashnode.com/tag/mobile-marketing)
-   [#user-acquisition](https://hashnode.com/tag/user-acquisition)
-   [#mobile-gaming](https://hashnode.com/tag/mobile-gaming)
-   [#ad-tech](https://hashnode.com/tag/ad-tech)

## Written by

[Yara O](https://hashnode.com/@onmo-y)

@onmo-y

  
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