---
title: "Discussion on \"How Small Ad Teams Should Split Budget Across Meta, TikTok, and Google\" | Hashnode"
description: "Discussion on \"How Small Ad Teams Should Split Budget Across Meta, TikTok, and Google\". Most small teams allocate ad budget by gut feel. Here is a framework for data-driven cross-platform budget allocation that actually scales."
url: "https://hashnode.com/posts/how-small-ad-teams-should-split-budget-across-meta-tiktok-and-google/69b7f688157208e7b072528f"
---

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# [How Small Ad Teams Should Split Budget Across Meta, TikTok, and Google](https://blog.onmo.ai/how-small-ad-teams-should-split-budget-across-meta-tiktok-and-google?utm_source=hashnode&utm_medium=feed)

Most small teams allocate ad budget by gut feel. Here is a framework for data-driven cross-platform budget allocation that actually scales.

Mar 16 · 4 min read · blog.onmo.ai  
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-   [#ad-tech](https://hashnode.com/tag/ad-tech)
-   [#digital-marketing](https://hashnode.com/tag/digital-marketing)
-   [#performance-marketing](https://hashnode.com/tag/performance-marketing)

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[Yara O](https://hashnode.com/@onmo-y)

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