---
title: "Discussion on \"I co-founded one of the biggest behavioural analytics companies in the world\" | Hashnode"
description: "Discussion on \"I co-founded one of the biggest behavioural analytics companies in the world\". After growing it for nearly seven years I realised it wasn't for me any more"
url: "https://hashnode.com/posts/i-co-founded-one-of-the-biggest-behavioural-analytics-companies-in-the-world/605b5c0f78c4742436d4fa86"
---

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Discussion

# [I co-founded one of the biggest behavioural analytics companies in the world](https://blog.ekik.org/i-co-founded-one-of-the-biggest-behavioural-analytics-companies-in-the-world?utm_source=hashnode&utm_medium=feed)

After growing it for nearly seven years I realised it wasn't for me any more

Mar 24, 2021 · 7 min read · blog.ekik.org  
Read the article

## Written by

[Erik Näslund](https://hashnode.com/@eKIK)

@eKIK · Malta

  
[View profile](https://hashnode.com/@eKIK)

## Responses 6

Markdown supported · ⌘↵ to post

[Jason Kelly](https://hashnode.com/@jasonkelly)

[Mar 29, 2021](https://hashnode.com/posts/i-co-founded-one-of-the-biggest-behavioural-analytics-companies-in-the-world/605b5c0f78c4742436d4fa86/comment/60611fb538b0e14f092a42fc)

Oh man, sub'd immediately. Is it weird that I'm looking forward to reading about the f\*ck-ups along the way the most? (They're pretty much guaranteed to be interesting :D)

Enjoy the break dude & good luck with it all.

[Erik Näslund](https://hashnode.com/@eKIK)

[Mar 29, 2021](https://hashnode.com/posts/i-co-founded-one-of-the-biggest-behavioural-analytics-companies-in-the-world/605b5c0f78c4742436d4fa86/comment/60611fb538b0e14f092a42fc#reply-6061f85a7a123b754262dba7)

Not weird at all man - I'm exactly the same! It's the f\*ck-ups that are the exciting surprises, right?

There's no fun in just seeing things unfold the exact way you predicted them to :).

[Rory O'Keeffe](https://hashnode.com/@Ror)

[Mar 25, 2021](https://hashnode.com/posts/i-co-founded-one-of-the-biggest-behavioural-analytics-companies-in-the-world/605b5c0f78c4742436d4fa86/comment/605c49ec47b0d2243d4ad9c8)

Looking forward to reading about your journey, Erik!

I also loved Company of One - I’d like to do something like that myself some day.

Enjoy some well-deserved time off though first! 💪🏻

[Mark Debono](https://hashnode.com/@markdebono)

[Mar 24, 2021](https://hashnode.com/posts/i-co-founded-one-of-the-biggest-behavioural-analytics-companies-in-the-world/605b5c0f78c4742436d4fa86/comment/605b795378c4742436d4fe3f)

Looking forward to reading more of this!

[Syed Fazle Rahman](https://hashnode.com/@fazlerocks)

[Mar 24, 2021](https://hashnode.com/posts/i-co-founded-one-of-the-biggest-behavioural-analytics-companies-in-the-world/605b5c0f78c4742436d4fa86/comment/605b6f6578c4742436d4fce7)

Big fan of Hotjar [Erik Näslund](https://hashnode.com/@eKIK). Happy to see you on Hashnode. 🙌

Looking forward to reading "Company of One".

[Erik Näslund](https://hashnode.com/@eKIK)

[Mar 24, 2021](https://hashnode.com/posts/i-co-founded-one-of-the-biggest-behavioural-analytics-companies-in-the-world/605b5c0f78c4742436d4fa86/comment/605b6f6578c4742436d4fce7#reply-605bbf7578c4742436d501f4)

I'm so glad to hear that Syed. Seeing and hearing people making use of things I was part of building is what makes my day!

Really well done on creating Hashnode btw! Writing my first blog post was a breeze. I have to say your Hotjar integration looked pretty sweet as well - nice one! :)

Some people say that "Company of One" is mostly re-iterating things they knew before. For me however it was the right book at the exact right time. There was a LOT in there I hadn't thought about before. At least not in that way. I really hope it's gonna be as useful for you as it was for me.

[Bubuka Sharif](https://hashnode.com/@sharifbubuka)

[Mar 24, 2021](https://hashnode.com/posts/i-co-founded-one-of-the-biggest-behavioural-analytics-companies-in-the-world/605b5c0f78c4742436d4fa86/comment/605b65d078c4742436d4fbd5)

I believe these posts will resonate a lot with me, as am going through a somewhat similar phase. Building a product <startup> alone, learning a long the way, knowing when others should be let in and so on... Am positioned to learn a lot from these, can't wait.

[Erik Näslund](https://hashnode.com/@eKIK)

[Mar 24, 2021](https://hashnode.com/posts/i-co-founded-one-of-the-biggest-behavioural-analytics-companies-in-the-world/605b5c0f78c4742436d4fa86/comment/605b65d078c4742436d4fbd5#reply-605b671247b0d2243d4acafd)

That's awesome to hear Sharif, best of luck with whatever you're gonna end up making!

I promise to share all the good things that end up working out for me, but also all the mistakes I'm bound to make.

Just because it's the second time around for me doesn't mean I won't make mistakes - I'll just make new ones :). I'm not going to pretend that I have it all figured out, but I think that being a co-founder once before should be a great help.