---
title: "Discussion on \"Local SEO Tracking for Google My Business: Measure Calls, Directions, Leads (GBP + GA4 + UTM)\" | Hashnode"
description: "Discussion on \"Local SEO Tracking for Google My Business: Measure Calls, Directions, Leads (GBP + GA4 + UTM)\". Table of Contents\n\n1. Overview\n2. Why tracking GBP matters\n3. Core tracking components\n4. How to implement step-by-step\n5. 1) UTM tagging strategy\n6. 2) GA4 event plan\n7. 3) Call tracking basics\n8. 4) Directions and map intent\n9. 5) Form submission t..."
url: "https://hashnode.com/posts/local-seo-tracking-google-my-business-measure-calls-directions-leads/695ff7b052153ced167734d7"
---

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# [Local SEO Tracking for Google My Business: Measure Calls, Directions, Leads (GBP + GA4 + UTM)](https://prateekshawebdesign.hashnode.dev/local-seo-tracking-google-my-business-measure-calls-directions-leads?utm_source=hashnode&utm_medium=feed)

Table of Contents 1. Overview 2. Why tracking GBP matters 3. Core tracking components 4. How to implement step-by-step 5. 1) UTM tagging strategy 6. 2) GA4 event plan 7. 3) Call tracking basics 8. 4) Directions and map intent 9. 5) Form submission t...

Jan 8 · 9 min read · prateekshawebdesign.hashnode.dev  
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[Sumeet Shroff](https://hashnode.com/@prateekshawebdesign)

@prateekshawebdesign

  
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