---
title: "Discussion on \"Mobile App Retention: Why 77% of Users Churn in 3 Days (And How to Fix It)\" | Hashnode"
description: "Discussion on \"Mobile App Retention: Why 77% of Users Churn in 3 Days (And How to Fix It)\". You spent six months building the app. You spent $4 per install acquiring users. Three days later, 77 of every 100 of them never open it again.\nThis is not a worst-case scenario. It is the median outc"
url: "https://hashnode.com/posts/mobile-app-retention-why-77-of-users-churn-in-3-days-and-how-to-fix-it/6acf464b6e6370184925d52a"
---

[Feed](https://hashnode.com/feed) /

Discussion

# [Mobile App Retention: Why 77% of Users Churn in 3 Days (And How to Fix It)](https://smithchloe.hashnode.dev/mobile-app-retention-why-77-of-users-churn-in-3-days-and-how-to-fix-it?utm_source=hashnode&utm_medium=feed)

You spent six months building the app. You spent $4 per install acquiring users. Three days later, 77 of every 100 of them never open it again. This is not a worst-case scenario. It is the median outc

Oct 14 · 15 min read · smithchloe.hashnode.dev  
Read the article

-   [#mobile-development](https://hashnode.com/tag/mobile-development)
-   [#react-native](https://hashnode.com/tag/react-native)
-   [#growth](https://hashnode.com/tag/growth)
-   [#analytics](https://hashnode.com/tag/analytics)

## Written by

[Chloe](https://hashnode.com/@smithchloe)

@smithchloe · London, UK

  
[View profile](https://hashnode.com/@smithchloe)

## Responses 1

Markdown supported · ⌘↵ to post

[StackShortlist](https://hashnode.com/@veristria)

[Oct 17](https://hashnode.com/posts/mobile-app-retention-why-77-of-users-churn-in-3-days-and-how-to-fix-it/6acf464b6e6370184925d52a/comment/6ad3026f6a3d2cb824ada70c)

Splitting the first three days into separate failure modes makes this easier to act on than one big churn number. The empty-state cliff on day 2 is the one teams skip most, since it only shows up for users who came back once and found nothing waiting. Putting instrument first at the top of the playbook is right too, otherwise the activation rate step has nothing to measure against.