---
title: "Discussion on \"The Translator Who Learned the Words  But Not the Language.\" | Hashnode"
description: "Discussion on \"The Translator Who Learned the Words  But Not the Language.\". Brands have more customer data than  ever. They use it to personalise  the words. Jenny Thomas identified  the failure that happens next —  in 1983, before MarTech existed."
url: "https://hashnode.com/posts/personalisation-failure-pragmatic-competence-brand-communication/6a4e905f5a581307dc16ebd0"
---

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# [The Translator Who Learned the Words But Not the Language.](https://hetvabhas.com/personalisation-failure-pragmatic-competence-brand-communication?utm_source=hashnode&utm_medium=feed)

Brands have more customer data than ever. They use it to personalise the words. Jenny Thomas identified the failure that happens next — in 1983, before MarTech existed.

Jul 7 · 12 min read · hetvabhas.com  
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-   [#martech](https://hashnode.com/tag/martech)
-   [#personalisation](https://hashnode.com/tag/personalisation)
-   [#brand-communication](https://hashnode.com/tag/brand-communication)
-   [#customer-experience](https://hashnode.com/tag/customer-experience)
-   [#cpaas](https://hashnode.com/tag/cpaas)
-   [#omnichannel](https://hashnode.com/tag/omnichannel)
-   [#marketing-strategy](https://hashnode.com/tag/marketing-strategy)
-   [#customer-engagement](https://hashnode.com/tag/customer-engagement)
-   [#email-marketing](https://hashnode.com/tag/email-marketing)
-   [#ai-marketing](https://hashnode.com/tag/ai-marketing)

## Written by

[Onkar Mayekar](https://hashnode.com/@onkarmayekar)

@onkarmayekar · Mumbai, India

  
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