---
title: "Discussion on \"Role of Brand Safety in Digital Advertising\" | Hashnode"
description: "Discussion on \"Role of Brand Safety in Digital Advertising\". Brand marketing has evolved with time. In the past, it was more of contextual targeting that was focused on spending the ad budget in purchasing the ad spaces with the relevant sites only. However, the landscape changed with programmatic advertising...."
url: "https://hashnode.com/posts/role-of-brand-safety-in-digital-advertising/6628dfe1239542c9b6b45d61"
---

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[mfilterit](https://hashnode.com/@mfilterit7)

We combat Ad Fraud across platforms by adding the Filter of Trust to your Ad Campaign.

Apr 24, 2024

# [Role of Brand Safety in Digital Advertising](https://mfilterit01.hashnode.dev/role-of-brand-safety-in-digital-advertising?utm_source=hashnode&utm_medium=feed)

Brand marketing has evolved with time. In the past, it was more of contextual targeting that was focused on spending the ad budget in purchasing the ad spaces with the relevant sites only. However, the landscape changed with programmatic advertising....

mfilterit01.hashnode.dev 1 min read

[#brandsafety](https://hashnode.com/tag/brandsafety) [#brandsafetytool](https://hashnode.com/tag/brandsafetytool) [#brandsafetystatistics](https://hashnode.com/tag/brandsafetystatistics)

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