---
title: "Discussion on \"Building a Marketing Analytics Layer for Salesforce: From Campaign Data to Decision-Ready Metrics\" | Hashnode"
description: "Discussion on \"Building a Marketing Analytics Layer for Salesforce: From Campaign Data to Decision-Ready Metrics\". How to design a governed marketing analytics layer for Salesforce: sources, grain, attribution facts, metric definitions, data quality, and access control."
url: "https://hashnode.com/posts/salesforce-marketing-analytics-layer-data-model/6abe6df2db8209bc042ba1c6"
---

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# [Building a Marketing Analytics Layer for Salesforce: From Campaign Data to Decision-Ready Metrics](https://kpipartners.hashnode.dev/salesforce-marketing-analytics-layer-data-model?utm_source=hashnode&utm_medium=feed)

How to design a governed marketing analytics layer for Salesforce: sources, grain, attribution facts, metric definitions, data quality, and access control.

Oct 1 · 7 min read · kpipartners.hashnode.dev  
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-   [#data-engineering](https://hashnode.com/tag/data-engineering)
-   [#data-modeling](https://hashnode.com/tag/data-modeling)
-   [#analytics](https://hashnode.com/tag/analytics)
-   [#business-intelligence](https://hashnode.com/tag/business-intelligence)

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KPI Partners is a global consulting firm in strategy, tech, and digital transformation, recognized by Gartner for top-tier AI and analytics

KPI Partners is a global consulting firm in strategy, tech, and digital transformation, recognized by Gartner for top-tier AI and analytics. Learn More: https://www.kpipartners.com

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