---
title: "Discussion on \"Send Throttling in SFMC: Protect the Website from Your Own Email\" | Hashnode"
description: "Discussion on \"Send Throttling in SFMC: Protect the Website from Your Own Email\". Flash sale email to 500k customers lands in inboxes in four minutes. Traffic hits the website at once, checkout crashes, the conversion spike turns into downtime. Send Throttling spaces the send."
url: "https://hashnode.com/posts/send-throttling-in-sfmc-protect-the-website-from-your-own-email/6a1280aa029687802aab4eb7"
---

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# [Send Throttling in SFMC: Protect the Website from Your Own Email](https://sapotacorpvn.hashnode.dev/send-throttling-in-sfmc-protect-the-website-from-your-own-email?utm_source=hashnode&utm_medium=feed)

Flash sale email to 500k customers lands in inboxes in four minutes. Traffic hits the website at once, checkout crashes, the conversion spike turns into downtime. Send Throttling spaces the send.

May 24 · 4 min read · sapotacorpvn.hashnode.dev  
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-   [#salesforce](https://hashnode.com/tag/salesforce)
-   [#sfmc](https://hashnode.com/tag/sfmc)
-   [#marketing-cloud](https://hashnode.com/tag/marketing-cloud)
-   [#send-management](https://hashnode.com/tag/send-management)
-   [#throttling](https://hashnode.com/tag/throttling)

## Written by

[SapotaCorp](https://hashnode.com/@sapotacorpvn)

@sapotacorpvn · Hanoi, Vietnam

  
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