---
title: "Discussion on \"SFMC Success Metrics That Survive the QBR\" | Hashnode"
description: "Discussion on \"SFMC Success Metrics That Survive the QBR\". Three months into an SFMC project the client asks 'was it worth it?' If nobody defined success metrics on day one, there's no defensible answer. Here's the SMART metric set we commit to upfront."
url: "https://hashnode.com/posts/sfmc-success-metrics-that-survive-the-qbr/6a127e93029687802aa255ac"
---

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# [SFMC Success Metrics That Survive the QBR](https://sapotacorpvn.hashnode.dev/sfmc-success-metrics-that-survive-the-qbr?utm_source=hashnode&utm_medium=feed)

Three months into an SFMC project the client asks 'was it worth it?' If nobody defined success metrics on day one, there's no defensible answer. Here's the SMART metric set we commit to upfront.

May 24 · 4 min read · sapotacorpvn.hashnode.dev  
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-   [#salesforce](https://hashnode.com/tag/salesforce)
-   [#sfmc](https://hashnode.com/tag/sfmc)
-   [#marketing-cloud](https://hashnode.com/tag/marketing-cloud)
-   [#analytics](https://hashnode.com/tag/analytics)
-   [#kpi](https://hashnode.com/tag/kpi)

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@sapotacorpvn · Hanoi, Vietnam

  
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