---
title: "Discussion on \"Shopify Merchant's Guide to Google Analytics 4\" | Hashnode"
description: "Discussion on \"Shopify Merchant's Guide to Google Analytics 4\". You’ve all heard the shocking news that Google is sunsetting Universal Analytics in less than a year. This places Shopify merchants in a tight spot as Shopify hasn’t come up with a native integration option as of now (July 2022).\nYou shouldn’t let th..."
url: "https://hashnode.com/posts/shopify-merchants-guide-to-google-an/634fddb661f52e443d0493e9"
---

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# [Shopify Merchant's Guide to Google Analytics 4](https://gloriam.hashnode.dev/shopify-merchants-guide-to-google-an?utm_source=hashnode&utm_medium=feed)

You’ve all heard the shocking news that Google is sunsetting Universal Analytics in less than a year. This places Shopify merchants in a tight spot as Shopify hasn’t come up with a native integration option as of now (July 2022). You shouldn’t let th...

Oct 19, 2022 · 7 min read · gloriam.hashnode.dev  
Updated Apr 8, 2023  
Read the article

-   [#ga4](https://hashnode.com/tag/ga4)
-   [#shopify-merchant](https://hashnode.com/tag/shopify-merchant)
-   [#shopify](https://hashnode.com/tag/shopify)
-   [#google-analytics](https://hashnode.com/tag/google-analytics)
-   [#ecommerce](https://hashnode.com/tag/ecommerce)

## Written by

[Gloria W. Maldonado ⍣](https://hashnode.com/@gloriamaldonado)

@gloriamaldonado · New Jersey, US

  
[View profile](https://hashnode.com/@gloriamaldonado)

Shopify App Developer

Howdy, I’m Gloria. I’m a web developer living in United States. I am a fan of shop, data, and technology. I’m also interested in analytics and commerce.

## Responses 2

Markdown supported · ⌘↵ to post

[Nouman Asghar](https://hashnode.com/@Nouman25)

[Oct 28, 2022](https://hashnode.com/posts/shopify-merchants-guide-to-google-an/634fddb661f52e443d0493e9/comment/635bb12bf278e22d09543db7)

Informative!

[Salawu Ahmed](https://hashnode.com/@asally)

[Oct 19, 2022](https://hashnode.com/posts/shopify-merchants-guide-to-google-an/634fddb661f52e443d0493e9/comment/6350722c6a2ab7a4082ceddf)

Would be expecting more articles on this space 😊😁