---
title: "Discussion on \"Six Rules for Technical B2B Websites\" | Hashnode"
description: "Discussion on \"Six Rules for Technical B2B Websites\". We recently redesigned a marketing site for a client selling complex software to specialized buyers. The original mockup explained how the software worked from an outsider's perspective. The revision"
url: "https://hashnode.com/posts/six-rules-for-technical-b2b-websites/6af1f5193603d04a0f6f2a72"
---

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# [Six Rules for Technical B2B Websites](https://jvertrees.hashnode.dev/six-rules-for-technical-b2b-websites?utm_source=hashnode&utm_medium=feed)

We recently redesigned a marketing site for a client selling complex software to specialized buyers. The original mockup explained how the software worked from an outsider's perspective. The revision

20h ago · 5 min read · jvertrees.hashnode.dev  
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-   [#b2b-marketing](https://hashnode.com/tag/b2b-marketing)
-   [#product-marketing](https://hashnode.com/tag/product-marketing)
-   [#web-design](https://hashnode.com/tag/web-design)
-   [#startups](https://hashnode.com/tag/startups)
-   [#software-engineering](https://hashnode.com/tag/software-engineering)

## Written by

[Jason Vertrees](https://hashnode.com/@jvertrees)

@jvertrees · Austin, TX

  
[View profile](https://hashnode.com/@jvertrees)

Founder and CTO

I'm a CTO and founder with nearly two decades of experience driving growth and transformation through technology. At Stronghold Investment Management, I led the development of a systematic real asset trading platform and modernized everything from Salesforce strategy to custom cloud-native infrastructure. My background spans commercial real estate, e-commerce, and private markets — always focused on delivering innovation, velocity, and meaningful business outcomes. I hold a PhD in Theoretical & Computational Biophysics and was recognized as a Google Developer Expert in Cloud. I build high-trust, high-output teams. I’ve rebuilt broken cultures, hired top-tier engineers, and helped early-stage and PE-backed companies scale with confidence. System modernization is my specialty — not just upgrading software, but aligning teams and infrastructure with what the business actually needs. Currently, I lead client engagements through Heavy Chain Engineering and am building Newroots.ai, an AI-driven relocation advisory platform.

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