---
title: "Discussion on \"The Shopify Metric Every Merchant Checks — And Why It's Quietly Misleading Them\" | Hashnode"
description: "Discussion on \"The Shopify Metric Every Merchant Checks — And Why It's Quietly Misleading Them\". Your conversion rate looks fine. But the number you're staring at might be hiding exactly what's killing your sales."
url: "https://hashnode.com/posts/the-shopify-metric-every-merchant-checks-and-why-it-s-quietly-misleading-them/6a049711a0c154027748bd97"
---

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# [The Shopify Metric Every Merchant Checks — And Why It's Quietly Misleading Them](https://faroinsights.hashnode.dev/the-shopify-metric-every-merchant-checks-and-why-it-s-quietly-misleading-them?utm_source=hashnode&utm_medium=feed)

Your conversion rate looks fine. But the number you're staring at might be hiding exactly what's killing your sales.

May 13 · 7 min read · faroinsights.hashnode.dev  
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-   [#shopify](https://hashnode.com/tag/shopify)
-   [#ecommerce](https://hashnode.com/tag/ecommerce)
-   [#data-analytics](https://hashnode.com/tag/data-analytics)
-   [#analytics](https://hashnode.com/tag/analytics)
-   [#conversion](https://hashnode.com/tag/conversion)
-   [#conversion-rate-optimization](https://hashnode.com/tag/conversion-rate-optimization)
-   [#growth](https://hashnode.com/tag/growth)

## Written by

[Leonardo Brun](https://hashnode.com/@faroinsights)

@faroinsights · milan,Italy

  
[View profile](https://hashnode.com/@faroinsights)

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