---
title: "Discussion on \"The UA Data Problem: Why 300M Behavioral Device IDs Beat Platform Guesses\" | Hashnode"
description: "Discussion on \"The UA Data Problem: Why 300M Behavioral Device IDs Beat Platform Guesses\". Platform interest targeting is inference. Behavioral audience data is observation. Why 300M scored device IDs change mobile gaming UA economics."
url: "https://hashnode.com/posts/the-ua-data-problem-why-300m-behavioral-device-ids-beat-platform-guesses/69e62d46dcbabb3b6e878d2d"
---

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# [The UA Data Problem: Why 300M Behavioral Device IDs Beat Platform Guesses](https://blog.onmo.ai/the-ua-data-problem-why-300m-behavioral-device-ids-beat-platform-guesses?utm_source=hashnode&utm_medium=feed)

Platform interest targeting is inference. Behavioral audience data is observation. Why 300M scored device IDs change mobile gaming UA economics.

Apr 20 · 4 min read · blog.onmo.ai  
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-   [#mobile-marketing](https://hashnode.com/tag/mobile-marketing)
-   [#ad-tech](https://hashnode.com/tag/ad-tech)
-   [#mobile-gaming](https://hashnode.com/tag/mobile-gaming)
-   [#marketing](https://hashnode.com/tag/marketing)

## Written by

[Yara O](https://hashnode.com/@onmo-y)

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