---
title: "Discussion on \"Three Tests for a Mobile App Link: Store, Open, and First Launch\" | Hashnode"
description: "Discussion on \"Three Tests for a Mobile App Link: Store, Open, and First Launch\". An app campaign sends an Android visitor to the correct Play listing. They install the app, tap Open, and land on the home screen instead of the trail they were invited to view. The store link worked."
url: "https://hashnode.com/posts/three-tests-for-a-mobile-app-link-store-open-and-first-launch/6af36a7a2c81d1a8c2c29eb6"
---

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Discussion

# [Three Tests for a Mobile App Link: Store, Open, and First Launch](https://appy-marketing.hashnode.dev/three-tests-for-a-mobile-app-link-store-open-and-first-launch?utm_source=hashnode&utm_medium=feed)

An app campaign sends an Android visitor to the correct Play listing. They install the app, tap Open, and land on the home screen instead of the trail they were invited to view. The store link worked.

2d ago · 4 min read · appy-marketing.hashnode.dev  
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-   [#mobile-apps](https://hashnode.com/tag/mobile-apps)

## Written by

[Appy Marketing](https://hashnode.com/@appy-marketing)

@appy-marketing

  
[View profile](https://hashnode.com/@appy-marketing)

Practical guides to app links, QR campaigns, and mobile user journeys.

The team behind Appy. Practical guides on app-store routing, QR campaigns, deep links, and measuring mobile user journeys.

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