---
title: "Discussion on \"Why 122 Million Puzzle Game Players Beat Meta Interest Targeting\" | Hashnode"
description: "Discussion on \"Why 122 Million Puzzle Game Players Beat Meta Interest Targeting\". Platform interest categories guess who plays games. Behavioral data from 122M puzzle game devices shows who actually spends money."
url: "https://hashnode.com/posts/why-122-million-puzzle-game-players-beat-meta-interest-targeting/69ce2df8313a03c74a0c82dc"
---

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# [Why 122 Million Puzzle Game Players Beat Meta Interest Targeting](https://blog.onmo.ai/why-122-million-puzzle-game-players-beat-meta-interest-targeting?utm_source=hashnode&utm_medium=feed)

Platform interest categories guess who plays games. Behavioral data from 122M puzzle game devices shows who actually spends money.

Apr 2 · 4 min read · blog.onmo.ai  
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-   [#mobile-marketing](https://hashnode.com/tag/mobile-marketing)
-   [#ad-tech](https://hashnode.com/tag/ad-tech)
-   [#mobile-gaming](https://hashnode.com/tag/mobile-gaming)
-   [#user-acquisition](https://hashnode.com/tag/user-acquisition)

## Written by

[Yara O](https://hashnode.com/@onmo-y)

@onmo-y

  
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