---
title: "Discussion on \"Why 95% of Web3 Users Disappear After Their First Transaction\" | Hashnode"
description: "Discussion on \"Why 95% of Web3 Users Disappear After Their First Transaction\". Web3 has a 95% user churn problem. After analysing 8.5M events from 106,949 users, we discovered education is the solution. Learn how quest-based learning a"
url: "https://hashnode.com/posts/why-95-of-web3-users-disappear-after-their-first-transaction/69136aa394440bfaf356a51b"
---

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Discussion

# [Why 95% of Web3 Users Disappear After Their First Transaction](https://odysseygamified.hashnode.dev/why-95-of-web3-users-disappear-after-their-first-transaction?utm_source=hashnode&utm_medium=feed)

Web3 has a 95% user churn problem. After analysing 8.5M events from 106,949 users, we discovered education is the solution. Learn how quest-based learning a

Nov 11, 2025 · 9 min read · odysseygamified.hashnode.dev  
Read the article

-   [#quests](https://hashnode.com/tag/quests)
-   [#crypto](https://hashnode.com/tag/crypto)
-   [#web3](https://hashnode.com/tag/web3)
-   [#blockchain](https://hashnode.com/tag/blockchain)
-   [#airdrop](https://hashnode.com/tag/airdrop)
-   [#community](https://hashnode.com/tag/community)

## Written by

[Stefan Sofkin](https://hashnode.com/@ssofkin)

@ssofkin

  
[View profile](https://hashnode.com/@ssofkin)

stefanio

## Responses 1

Markdown supported · ⌘↵ to post

[Umang Suthar](https://hashnode.com/@umangsuthar)

[Nov 14, 2025](https://hashnode.com/posts/why-95-of-web3-users-disappear-after-their-first-transaction/69136aa394440bfaf356a51b/comment/69172996ed4a9ee76d8b3bf1)

Really appreciate how clearly you’ve broken down the retention crisis. The “renting attention vs. earning understanding” distinction hits hard, and it’s exactly what most teams overlook.

What we’ve seen on our side is that users stick around when they feel clarity around what they’re doing, not just rewards. The moment someone understands the “why” behind a transaction or a protocol behavior, engagement becomes intrinsic, not incentivized.

The part that resonated most: contextual education at the moment of action. That’s where everything changes: retention, trust, and even how users talk about the product.

More projects need to rethink onboarding from first principles like this. Great read.