--- title: "Discussion on \"Why a Personal Brand is Important for a Developer\" | Hashnode" description: "Discussion on \"Why a Personal Brand is Important for a Developer\". Jeff Bezos once said, “Your brand is what people say about you when you’re not in the room.” Personal branding is often conceptualized as how you view yourself but in fact, it is the opposite. It is about how others perceive you.\nHello everyone! In t..." url: "https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9" --- [Feed](https://hashnode.com/feed) / Discussion # [Why a Personal Brand is Important for a Developer](https://blog.lo-victoria.com/why-a-personal-brand-is-important-for-a-developer?utm_source=hashnode&utm_medium=feed) Jeff Bezos once said, “Your brand is what people say about you when you’re not in the room.” Personal branding is often conceptualized as how you view yourself but in fact, it is the opposite. It is about how others perceive you. Hello everyone! In t... Feb 1, 2021 · 11 min read · blog.lo-victoria.com Updated Feb 7, 2021 Read the article - [#general-advice](https://hashnode.com/tag/general-advice) - [#personal](https://hashnode.com/tag/personal) - [#branding](https://hashnode.com/tag/branding) - [#developer](https://hashnode.com/tag/developer) - [#devlife](https://hashnode.com/tag/devlife) ## Written by [Victoria Lo](https://hashnode.com/@victoria) @victoria · Singapore [View profile](https://hashnode.com/@victoria) A nerd in books, tea, games and software. I'm a solutions engineer lead, GitHub Star, Director of WomenDevsSG, and co founder of ragTech. I work at the intersection of tech, systems, and leadership, and this blog is where I share my journey through all three. Expect honest reflections, real experiences, and thoughts that are still forming rather than polished career advice. ## Responses 14 Markdown supported · ⌘↵ to post [Ville Pakarinen](https://hashnode.com/@pakavi) [Oct 2, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/615860de3c78aa5c58cf11f0) Personal brand sounds like an idea :) to keep things more organized. [Brian Maina](https://hashnode.com/@Brian254) [May 25, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/60ac847af06aaf7b7c3e0412) awesome article! [Hayoung Lee](https://hashnode.com/@HaHaLee) [Feb 26, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/6038ba6b3b9c825a0b8ab412) Hi! I am leaving this comment to tell you that I fell in love with your blog.....! I am a programmer from Korea, and I always wanted to have a nice blog but didn't know how to start, and how to write. But your blog helps me visualizing my future goal..! [Rene Cocom](https://hashnode.com/@renec0c0m) [Feb 11, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/6024a53d50d5e944c5d47dec) This is just what I needed to read; I have been thinking about the building blocks for my brand and removing pieces that I felt least represent me for some time now. Thank you for your insight. [Lauren Lucero](https://hashnode.com/@LaurenBreathes) [Feb 4, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/601c30631054fa16dadd64ee) Thank you for the advice. I liked this article but the examples of software engineers with solid personal brands were all men when there are so many impressive women & non-binary devs out there with awesome personal brands! [Victoria Lo](https://hashnode.com/@victoria) [Feb 5, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/601c30631054fa16dadd64ee#reply-601c921c072bc516ff6f3029) Thanks [Lauren Lucero](https://hashnode.com/@LaurenBreathes) for pointing that out. I just picked a few ones that I learnt a lot from but please, if you know some great people with incredible personal brands, let me know so I can include them here :) [Tyler Durham](https://hashnode.com/@Lore) [Feb 4, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/601c1d9c1054fa16dadd633f) And bookmarked! Thanks [Victoria Lo](https://hashnode.com/@victoria), great practical advice. [Victoria Lo](https://hashnode.com/@victoria) [Feb 4, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/601c1d9c1054fa16dadd633f#reply-601c1ee9072bc516ff6f275d) Glad you enjoyed the read Tyler :) [Michael Adebambo](https://hashnode.com/@Mikeoxygen) [Feb 4, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/601c1b70072bc516ff6f26ee) Thanks. O think I'll get started particularly on carving a niche for myself... [Brett Thurston](https://hashnode.com/@BrettThurston) [Feb 2, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/60192fcc0394d00f62dc420e) Great article [Victoria Lo](https://hashnode.com/@victoria)! The advice is spot on and should help other up and coming devs it's far better to give than to receive and you get what you give. [Victoria Lo](https://hashnode.com/@victoria) [Feb 4, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/60192fcc0394d00f62dc420e#reply-601c1da71054fa16dadd634e) Thanks a lot Brett :) Yes, giving is always better than receiving! [Efrén Vázquez](https://hashnode.com/@efrensho) [Feb 2, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/6018d3be71a0a26a8eebc004) I think your last advice is key in this article, you need to actually **start** in order to achieve some result, and **now** is when. Great post, thank you! [Victoria Lo](https://hashnode.com/@victoria) [Feb 2, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/6018d3be71a0a26a8eebc004#reply-6018e3d06f4ec96a5b77a469) Thanks! Glad u find it useful! [Tapas Adhikary](https://hashnode.com/@atapas) [Feb 2, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/6018caa871a0a26a8eebbfab) [Victoria Lo](https://hashnode.com/@victoria), Congratulations on your 100th. Well deserved. Thanks for sharing this awesome piece of information. [Victoria Lo](https://hashnode.com/@victoria) [Feb 2, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/6018caa871a0a26a8eebbfab#reply-6018e3dd71a0a26a8eebc1fd) Thanks Tapas! :) [Phillip Ninan](https://hashnode.com/@phillip_ninan) [Feb 2, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/6018bdf271a0a26a8eebbf11) Great read! [Victoria Lo](https://hashnode.com/@victoria) [Feb 2, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/6018bdf271a0a26a8eebbf11#reply-6018e3f36f4ec96a5b77a46d) Thanks for reading Philip! [Favourite Jome](https://hashnode.com/@Favourite) [Feb 1, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/6018838771a0a26a8eebbcb9) Congrats on your 100th article once again and Happy New Month. I guess I'm already in line with your tips on personal branding but hope to improve on my branding 😊. Thanks for always sharing insightful articles. [Victoria Lo](https://hashnode.com/@victoria) [Feb 2, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/6018838771a0a26a8eebbcb9#reply-6018a3816f4ec96a5b77a02a) Thanks Favourite! Yes, keep going! :) [Sunrit Jana](https://hashnode.com/@janaSunrise) [Feb 1, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/60182feea4a28d1fcefcef5d) Well written, and really makes a strong point of why you need to have a personal brand. Keep writing and teaching us :D [Victoria Lo](https://hashnode.com/@victoria) [Feb 2, 2021](https://hashnode.com/posts/why-a-personal-brand-is-important-for-a-developer/60181045a4a28d1fcefcecf9/comment/60182feea4a28d1fcefcef5d#reply-6018a39871a0a26a8eebbded) Thanks for reading Sunrit :)