---
title: "Discussion on \"Why \"Interested in Casual Games\" Fails as a Targeting Signal for Casual Game UA\" | Hashnode"
description: "Discussion on \"Why \"Interested in Casual Games\" Fails as a Targeting Signal for Casual Game UA\". Meta's Interested in Casual Games captures ad clicks, not real players. Behavioral data from 98M casual game devices gives your UA campaigns better signal."
url: "https://hashnode.com/posts/why-interested-in-casual-games-fails-as-a-targeting-signal-for-casual-game-ua/69d38695897e3a8e574f07c5"
---

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# [Why "Interested in Casual Games" Fails as a Targeting Signal for Casual Game UA](https://blog.onmo.ai/why-interested-in-casual-games-fails-as-a-targeting-signal-for-casual-game-ua?utm_source=hashnode&utm_medium=feed)

Meta's Interested in Casual Games captures ad clicks, not real players. Behavioral data from 98M casual game devices gives your UA campaigns better signal.

Apr 6 · 4 min read · blog.onmo.ai  
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-   [#mobile-marketing](https://hashnode.com/tag/mobile-marketing)
-   [#ad-tech](https://hashnode.com/tag/ad-tech)
-   [#mobile-gaming](https://hashnode.com/tag/mobile-gaming)
-   [#user-acquisition](https://hashnode.com/tag/user-acquisition)
-   [#audience-targeting](https://hashnode.com/tag/audience-targeting)

## Written by

[Yara O](https://hashnode.com/@onmo-y)

@onmo-y

  
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