---
title: "Discussion on \"Why Your Lookalike Audiences Plateau at 2% — and What Seed Quality Has to Do With It\" | Hashnode"
description: "Discussion on \"Why Your Lookalike Audiences Plateau at 2% — and What Seed Quality Has to Do With It\". Most gaming UA teams seed lookalikes with interest categories. Here is why behavioral data seeds produce better lookalike expansion and lower CPAs."
url: "https://hashnode.com/posts/why-your-lookalike-audiences-plateau-at-2-and-what-seed-quality-has-to-do-with-it/69d17834a0848fc1e1936977"
---

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# [Why Your Lookalike Audiences Plateau at 2% — and What Seed Quality Has to Do With It](https://blog.onmo.ai/why-your-lookalike-audiences-plateau-at-2-and-what-seed-quality-has-to-do-with-it?utm_source=hashnode&utm_medium=feed)

Most gaming UA teams seed lookalikes with interest categories. Here is why behavioral data seeds produce better lookalike expansion and lower CPAs.

Apr 4 · 3 min read · blog.onmo.ai  
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-   [#mobile-marketing](https://hashnode.com/tag/mobile-marketing)
-   [#user-acquisition](https://hashnode.com/tag/user-acquisition)
-   [#ad-tech](https://hashnode.com/tag/ad-tech)
-   [#mobile-gaming](https://hashnode.com/tag/mobile-gaming)

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[Yara O](https://hashnode.com/@onmo-y)

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