---
title: "Discussion on \"Why Your Lookalike Audiences Underperform: The Seed Data Problem in Gaming UA\" | Hashnode"
description: "Discussion on \"Why Your Lookalike Audiences Underperform: The Seed Data Problem in Gaming UA\". Gaming UA lookalike audiences fail when seeds are built from interest categories instead of behavioral data. Learn how behavioral seeds with actual spend data improve CPI and ROAS."
url: "https://hashnode.com/posts/why-your-lookalike-audiences-underperform-the-seed-data-problem-in-gaming-ua/69cee4fa46ed58c3624ee2cf"
---

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# [Why Your Lookalike Audiences Underperform: The Seed Data Problem in Gaming UA](https://blog.onmo.ai/why-your-lookalike-audiences-underperform-the-seed-data-problem-in-gaming-ua?utm_source=hashnode&utm_medium=feed)

Gaming UA lookalike audiences fail when seeds are built from interest categories instead of behavioral data. Learn how behavioral seeds with actual spend data improve CPI and ROAS.

Apr 2 · 4 min read · blog.onmo.ai  
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-   [#ad-tech](https://hashnode.com/tag/ad-tech)
-   [#gaming](https://hashnode.com/tag/gaming)
-   [#mobile-marketing](https://hashnode.com/tag/mobile-marketing)
-   [#user-acquisition](https://hashnode.com/tag/user-acquisition)

## Written by

[Yara O](https://hashnode.com/@onmo-y)

@onmo-y

  
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