--- title: "#adtech articles | Hashnode" description: "Explore 43 articles tagged #adtech on Hashnode. Tutorials, guides, and how-tos from the community." url: "https://hashnode.com/tag/adtech" --- Tag # #adtech 43 posts · 2 followers [SARVO](https://hashnode.com/@joinsarvo) · [1d ago](https://hashnode.com/posts/sponsored-listings-on-a-software-directory-in-india-how-to-keep-paid-placement-separate-from-ranking/6af809ce7ff02005a1d00729) ### [Sponsored Listings on a Software Directory in India: How to Keep Paid Placement Separate From Ranking](https://sarvo.hashnode.dev/sponsored-listings-on-a-software-directory-in-india-how-to-keep-paid-placement-separate-from-ranking?utm_source=hashnode&utm_medium=feed) A sponsored listing on a software directory in India is easy to build badly. Add a is\_paid flag, sort paid rows first, ship. Within a month buyers stop trusting the list, honest partners feel cheated, 7 min read · [sarvo.hashnode.dev](https://sarvo.hashnode.dev/sponsored-listings-on-a-software-directory-in-india-how-to-keep-paid-placement-separate-from-ranking?utm_source=hashnode&utm_medium=feed) [Ethan Steininger](https://hashnode.com/@esteininger) · [Oct 25](https://hashnode.com/posts/how-to-add-adjacency-aware-contextual-targeting-to-prebid-in-15-minutes/6add6c4de53654910ecdc818) ### [How to Add Adjacency-Aware Contextual Targeting to Prebid in 15 Minutes](https://mixpeekai.hashnode.dev/how-to-add-adjacency-aware-contextual-targeting-to-prebid-in-15-minutes?utm_source=hashnode&utm_medium=feed) Replace cookie-based targeting with privacy-first contextual signals \\u2014 without blocking your... 3 min read · [mixpeekai.hashnode.dev](https://mixpeekai.hashnode.dev/how-to-add-adjacency-aware-contextual-targeting-to-prebid-in-15-minutes?utm_source=hashnode&utm_medium=feed) [Ethan Steininger](https://hashnode.com/@esteininger) · [Oct 25](https://hashnode.com/posts/iab-content-taxonomy-3-1-and-garm-in-2026-three-facts-ai-answers-get-wrong/6add6ba472f3530c804fefbd) ### [IAB Content Taxonomy 3.1 and GARM in 2026: three facts AI answers get wrong](https://mixpeekai.hashnode.dev/iab-content-taxonomy-3-1-and-garm-in-2026-three-facts-ai-answers-get-wrong?utm_source=hashnode&utm_medium=feed) The current IAB Content Taxonomy is version 3.1, released in December 2024, with exactly 704... 3 min read · [mixpeekai.hashnode.dev](https://mixpeekai.hashnode.dev/iab-content-taxonomy-3-1-and-garm-in-2026-three-facts-ai-answers-get-wrong?utm_source=hashnode&utm_medium=feed) [amBrain](https://hashnode.com/@ambrain) · [Oct 15](https://hashnode.com/posts/why-ad-reports-don-t-match-bidder-logs-and-who-can-rebuild-the-pipeline/6ad0a3a12d1ef8f019eb9e3b) ### [Why Ad Reports Don't Match Bidder Logs, and Who Can Rebuild the Pipeline](https://ambrain.hashnode.dev/why-ad-reports-don-t-match-bidder-logs-and-who-can-rebuild-the-pipeline?utm_source=hashnode&utm_medium=feed) Originally published at ambrain.org. Ad reports and bidder logs disagree for one of two reasons: events are lost on the way to the reports, or the two sides count them by different rules. One recount 12 min read · [ambrain.hashnode.dev](https://ambrain.hashnode.dev/why-ad-reports-don-t-match-bidder-logs-and-who-can-rebuild-the-pipeline?utm_source=hashnode&utm_medium=feed) [1](https://hashnode.com/posts/why-ad-reports-don-t-match-bidder-logs-and-who-can-rebuild-the-pipeline/6ad0a3a12d1ef8f019eb9e3b) [amBrain](https://hashnode.com/@ambrain) · [Oct 5](https://hashnode.com/posts/ml-inference-inside-the-bid-request-feature-fetch-batching-and-the-fallback-price/6ac389b847511d51288a62b2) ### [ML Inference Inside the Bid Request: Feature Fetch, Batching, and the Fallback Price](https://ambrain.hashnode.dev/ml-inference-inside-the-bid-request-feature-fetch-batching-and-the-fallback-price?utm_source=hashnode&utm_medium=feed) A CTR or conversion model inside every bid request usually misses the deadline in two places: late features from a remote store and queued evaluation. 13 min read · [ambrain.hashnode.dev](https://ambrain.hashnode.dev/ml-inference-inside-the-bid-request-feature-fetch-batching-and-the-fallback-price?utm_source=hashnode&utm_medium=feed) [1](https://hashnode.com/posts/ml-inference-inside-the-bid-request-feature-fetch-batching-and-the-fallback-price/6ac389b847511d51288a62b2) [amBrain](https://hashnode.com/@ambrain) · [Oct 5](https://hashnode.com/posts/dsp-losing-auctions-on-timeout-while-infrastructure-costs-grow-what-to-measure-and-how-to-check-who-can-fix-it/6ac3854d45cb29211eef3337) ### [DSP Losing Auctions on Timeout While Infrastructure Costs Grow: What to Measure and How to Check Who Can Fix It](https://ambrain.hashnode.dev/dsp-losing-auctions-on-timeout-while-infrastructure-costs-grow-what-to-measure-and-how-to-check-who-can-fix-it?utm_source=hashnode&utm_medium=feed) Timeouts on two exchange connections and a fast-growing infrastructure bill can be measured connection by connection before any code is rewritten. 14 min read · [ambrain.hashnode.dev](https://ambrain.hashnode.dev/dsp-losing-auctions-on-timeout-while-infrastructure-costs-grow-what-to-measure-and-how-to-check-who-can-fix-it?utm_source=hashnode&utm_medium=feed) [Flora Wilson](https://hashnode.com/@florawilson) · [Oct 2](https://hashnode.com/posts/inside-a-tc-string-what-the-iab-tcf-stores-and-what-changed-in-2-3/6abfab91b0ed16e121623ec1) ### [Inside a TC String: What the IAB TCF Stores and What Changed in 2.3](https://dpworld.hashnode.dev/inside-a-tc-string-what-the-iab-tcf-stores-and-what-changed-in-2-3?utm_source=hashnode&utm_medium=feed) What a TC string holds, how to decode one with @iabtechlabtcf/core, and why TCF 2.3 made the Disclosed Vendors segment mandatory. 2 min read · [dpworld.hashnode.dev](https://dpworld.hashnode.dev/inside-a-tc-string-what-the-iab-tcf-stores-and-what-changed-in-2-3?utm_source=hashnode&utm_medium=feed) [Aleksander Sekowski](https://hashnode.com/@aleksuix) · [Jun 14](https://hashnode.com/posts/the-vast-errors-that-quietly-kill-video-ad-fill-and-how-to-catch-them/6a2e439e188d3acbc827bf50) ### [The VAST Errors That Quietly Kill Video Ad Fill (and How to Catch Them)](https://awesome-adtech.hashnode.dev/the-vast-errors-that-quietly-kill-video-ad-fill-and-how-to-catch-them?utm_source=hashnode&utm_medium=feed) Most VAST tags do not fail loudly. They under-deliver. Here are the errors that drain fill and revenue, and how to catch them before they ship. 5 min read · [awesome-adtech.hashnode.dev](https://awesome-adtech.hashnode.dev/the-vast-errors-that-quietly-kill-video-ad-fill-and-how-to-catch-them?utm_source=hashnode&utm_medium=feed) [Narhari Rajput](https://hashnode.com/@narharirajput) · [May 15](https://hashnode.com/posts/android-ssai-vs-csai/6a06c3f09c794cb653f86976) ### [Android AdTech Deep Dive: SSAI vs. CSA](https://adtechandroid.hashnode.dev/android-ssai-vs-csai?utm_source=hashnode&utm_medium=feed) My first post covered AdTech fundamentals. Now let's go deeper into the architecture that powers live sports streaming at OTT companies: Server-Side Ad Insertion (SSAI) vs. Client-Side Ad Insertion (CSA). 2 min read · [adtechandroid.hashnode.dev](https://adtechandroid.hashnode.dev/android-ssai-vs-csai?utm_source=hashnode&utm_medium=feed) [Narhari Rajput](https://hashnode.com/@narharirajput) · [May 14](https://hashnode.com/posts/adtech-basics-in-android-development/6a05ea8b71e413b0bd27c0cd) ### [AdTech Basics in Android Development](https://adtechandroid.hashnode.dev/adtech-basics-in-android-development?utm_source=hashnode&utm_medium=feed) Android AdTech tutorials on SSAI, Google IMA SDK, MediaTailor, ExoPlayer optimization. Fix VST issues on Xiaomi/Oppo. Code examples included. 1 min read · [adtechandroid.hashnode.dev](https://adtechandroid.hashnode.dev/adtech-basics-in-android-development?utm_source=hashnode&utm_medium=feed)